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The 'Kidult' Phenomenon: Adults Embracing Toys

The 'Kidult' Phenomenon: Adults Embracing Toys

Who said toys are just for kids? Across the globe, more and more adults are proudly embracing playtime, giving rise to the growing kidult trend. Whether it’s collecting classic board games, building adult LEGO sets, or revisiting old-school Indian toys, grown-ups are rediscovering the joy of childhood—and it’s not just for fun. It’s therapy, nostalgia, and a creative outlet all rolled into one.

What is the Kidult Trend?

The kidult trend refers to adults who actively engage in buying and enjoying toys traditionally meant for children. But this isn't about immaturity—it's about joy, healing, and self-expression. From desk-friendly stress-relief toys to full-blown adult toy collectors curating vintage finds, kidults are rewriting the rules of adulthood.

In India, this movement is gaining momentum with a renewed love for nostalgic play among adults. Toys like Gilli Danda, seven stones (lagori), and spinning tops (lattu) are making a comeback—not just for kids, but for the kid within all of us.

Why Are Adults Turning to Toys?

Nostalgia and Emotional Comfort
Playing with toys from the past brings comfort and a connection to simpler times. These toys evoke fond memories and provide a sense of emotional well-being.

Creative Expression
Sets like adult LEGO sets or intricate puzzles stimulate creativity and problem-solving. They offer a hands-on way to express oneself and engage in mindful activities.

Stress Relief
Toys like fidget spinners, squeeze toys, or even building kits help manage anxiety and improve focus. They provide a therapeutic escape from the pressures of daily life. Today, stress-relief toys are becoming everyday essentials for many adults.

Collecting as a Passion
For many, building a collection of vintage or limited-edition toys is a serious hobby—and even an investment. It’s a way to curate a piece of history and culture.

Cultural Toys for the Indian Kidult

At Desi Toys, we’ve seen a growing number of adults rediscovering traditional Indian games and playsets. From wooden lattu to brass kitchen sets and miniature rickshaws, these are more than playthings—they’re keepsakes. And they remind us of a slower, more joyful era.

Top Picks for Kidults on Desi Toys

Gilli Danda – A timeless outdoor game that captures the spirit of traditional Indian play, perfect for reliving carefree summer afternoons.
Seven Stones (Lagori) – Great for group play or as a decorative piece that evokes memories of outdoor games.
Miniature Auto Rickshaw – A must-have for collectors, blending nostalgic design with the charm of Indian street culture.
Kanche (Marbles) – A vibrant set perfect for display or casual play, reviving the excitement of this classic Indian childhood game.
Classic Board Games – Rediscover Indian favorites like Snakes & Ladders and more, perfect for nostalgic solo play or fun-filled family game nights.

These toys appeal to those seeking nostalgic play for adults while offering a mindful escape from digital noise.

The Takeaway: Growing Up Doesn’t Mean Giving Up

The rise of adult toy collectors and playful grown-ups proves one thing—we never really stop needing fun. The kidult trend is helping people reconnect with their roots, reduce stress, and embrace a more balanced, joy-filled life.

So whether you're adding to your collection or simply reliving beautiful memories, it’s never too late to play again.

Ready to Join the Kidult Club?

Explore the full range of traditional Indian toys perfect for adults at Desi Toys. Whether for play, display, or peace of mind—there’s a toy waiting for you. Dive into the world of kidult culture and discover how these timeless treasures can add joy and meaning to your adult life.